Background:
• Andersal Engineering provide quality waterproofing and concrete repair contracting to Industrial, Commercial, Government and Strata clients.
• Andersal also has a professional reputation to have the very best building consultants.

Problem:

• Not maximising their presence online

• Lack of online inquires and lead generation

• Not having an eMarketing Plan

• Not having an automatic lead generation into customer relationship management system.

• Need to communicate efficiently with metrics within email marketing.
• Not empowered with technology to manage and control their content.

Solution:

X2 created a digital solution that suited Andersal 's needs by:

• Creating an eMarketing Action Plan
• Effective website design strategy's to generate inquires
• Automatic Lead Generation
• Customer Relationship Management System
• Powerful data-mining tools
• Content Management System to easily update their website

 

Digital Tools Used:

• Creative Design and Ideas Development
• Content Managed System Website (CMS)
• Digital Communications System (Xmail)
• Reliable Hosting

 

Key Performance Metrics:
• Not published

 

After: