Background:
• Unity Executive Services (UES) is a leading premium provider of transport services in Australia.
• UES has developed a strong and lasting relationship with a number of government, non-government, multi-national businesses, diplomats, corporate clients and VIP's.
• UES has become one of the most trusted and respected names in the industry, with over ten years of experience delivering supreme service to its clientele.

Problem:

• Not maximising their presence online

• Lack of online inquires and lead generation

• Not having an eMarketing Plan

• Not having an automatic lead generation into customer relationship management system.

• Need to communicate efficiently with metrics within email marketing.
• Not empowered with technology to manage and control their content.

Solution:

X2 created a digital solution that suited Unity Executive Services' needs by:

• Creating an eMarketing Action Plan
• Effective website design strategy's to generate inquires
• Automatic Lead Generation
• Customer Relationship Management System
• Powerful data-mining tools
• Content Management System to easily update their website

 

Digital Tools Used:

• Creative Design and Ideas Development
• Content Managed System Website (CMS)
• Digital Communications System (Xmail)
• Reliable Hosting

 

Key Performance Metrics:
• Not published