Measure and track every cent of your clients online key word investment.
Search Marketing involves increasing a website's visibility across major search engines and directories through a combination of search engine optimization and paid search advertising – in other words, it is about how easily your target consumers can find you when they are searching for your products and services on the Internet.
You can provide your clients with comprehensive search marketing offerings including:
- Paid Search Advertising (SEM)
- Organic Search (SEO)
- Directory Submissions
- Metrics
- Traffic by day, week, month or designated period
- Referring search engines and search terms for each engine
- Destination pages and the search terms used to find that page
- Event and ROI tracking is available when post click tracking is implemented
In order to optimize sites for return on investment, you will obtains ROI metrics from your clients including:
- CPA (Cost per Acquisition)
- CPE (Cost per Event)
- ROAS (Return on Advertising Spend)
- Custom RACV ROI Metrics
This will allow you to fine tune activity to focus on the client’s bottom-line; factors affecting ROI include:
- The targeted keyword
- The actual search term used
- The group of themed words surrounding the targeted keyword
- The template or marketing message (title, description etc.) if paid
- The landing page (typically this represents a product or service being promoted)
- The originating search engine
- The price paid for the click if paid